Guria

Far beyond Georgia's well-known tourist destinations lies Guria a region where life moves at a slower pace, traditions remain untouched, and every journey becomes a genuine cultural experience.

Nestled between the Black Sea coast and the Lesser Caucasus Mountains, Guria is a land of rolling tea plantations, rare endemic grape varieties, family wineries, mountain villages, and warm local hospitality.

Unlike the country's more famous wine regions, Guria invites travelers to discover Georgia through intimate encounters: sharing homemade wine with local winemakers, tasting artisan cheeses on family farms, exploring historic tea plantations, meeting traditional qvevri makers, and experiencing a way of life that has remained authentic for generations. Whether you are passionate about gastronomy, wine, tea, nature or cultural heritage, Guria offers one of the most rewarding off-the-beaten-path experiences in Georgia.